Erika Botelho · Studio Home ↗ Author ↗ Genius Ethos ↗
Creative strategist CEO · Ethorus founder

Designing
systems

where meaning meets inner architecture.

Brand systems, narrative ecosystems, and digital experiences built with cinematic clarity and emotional depth — where strategy, design, writing, and transformation hold together as one.

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Erika Botelho
Erika Botelho · Jericoacoara
02 — Trajectory 15+ years · 3 continents

One through-line.

2025 — presentCreative Strategist & CEO / FounderEthorus · Jericoacoara, BrazilVision, brand architecture, and creative strategy for a knowledge-and-transformation ecosystem. Authoring Genius Christos and building its narrative world, community, and infrastructure.FounderCreative strategyWorld-buildingWeb3 / NFTAuthorship
2023 — 2024Graphic & Digital DesignerDoctoranytime · Athens, GreeceOwned brand governance for a multi-country health-tech platform — premium visuals across landing pages, paid media, and digital assets, aligned with product design across the journey. Wrote the campaign copy across Europe, LATAM, and the Americas.Brand governanceWeb designUX alignmentGlobal campaigns
2016 — 2020Graphic Design · Video · Image ProcessingDREEM S.A.E. · United StatesAdvertising and email campaigns for US and European audiences — high-conversion creative, video content, and an 800% increase in Facebook following.AdvertisingEmail marketingSocial growthVideo
2009 — 2013Art Director / Graphic DesignerAlquimia Marketing · Alphaville, BrazilLed creative for incentive-marketing campaigns — activating internal culture, sales motivation, and development across digital and print.Art directionIncentive marketingCampaign systems
2002 — 2008Art Direction · DTP · ProductionMix 21 · Keenwork Design · BrazilProduction files, layouts, and mockups in strategic design studios, then campaign production at speed — the early foundation in craft and discipline.Strategic designProductionLayout systems
03 — The genome Where craft meets vision

Held together as one coherent whole.

Design & creative strategy

Creative strategyArt directionBrand identityBrand governanceVisual designEditorialMotionDesign systems

Digital & web

Web designLanding pagesMicrositesUI / UXInteractionE-commerceHTML email

Marketing & storytelling

Content marketingAdvertisingMeta adsLinkedIn adsCopywritingContent strategyScriptwritingTransmedia

Tools & production

PhotoshopIllustratorInDesignPremiere ProFigmaCapCut

AI & creative workflows

MidjourneyFireflyIdeogramRecraftRunwayMagnificClaude
05 — Selected work Seven projects · open a plate for the full view

Identity, interaction, conversion.

06 — Connect Jericoacoara · remote

Start a conversation.

Brand systems, narrative ecosystems, and the site that ships — taken end to end, from strategy and identity through to deploy.

The author site ↗ Genius Ethos ↗